On Purpose

Intentionality. This is an important idea and an important quality that must be present in the entrepreneur. It is the thing a person implements when he or she starts a business. They decide to do something. They decide to change course from their current path, which may be employment, and choose a different path, self-employment and business ownership. Leadership, not follower-ship.

But the problem I see in my clients is that the ‘intentionality’ mood passes over time. This is a problem. We must, as organizational developers, continue to be proactive, as opposed to reactive. We have to keep pushing forward with the same spirit and vigor we walked in as we started out on this crazy venture. There are too many ways to fail if we lose our edge.

If your business flourishes, it will be because you are intentional. Make it flourish, on purpose.



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